Ensuring A Cheery Holiday Season For Luxury Brands with DeluxePad
As members of the luxury industry, we have all experienced the feeling of unease and uncertainties that have been permeating international markets over the past years. Nevertheless, from the perspective of DeluxePad, the bespoke digital media which exclusively addresses owners and passengers of private aircraft worldwide, there is a reassuring observation when dealing with the wealthy individuals of this world: The regularity and the increase of wealthy consumers’ travelling overseas on private aircraft.
The purpose of our research: To compile and share exclusive insights
Having launched operations in early 2014, DeluxePad is the new kid on the block and this explains why our observations of UHNWIs behaviours may differ from those of established and well known surveyors of the market, as we bring new insights to bare. Contrary to most, our analysis is conducted in order to fine tune our own services and to clarify the needs and wants of our end-user UHNW’s. The information we collect comes from trustworthy sources: The nine important jet operators we supply, their pilots and crews as well as private aircraft owners and passengers themselves.
A sharper understanding of the globe-trotting Big Spender
Travel and luxury shopping often go hand in hand for ultra-wealthy populations and this is even more evident during Q4. This is a period when business related travel increases as organizations and individuals do their utmost to “make their numbers” and close deals before the bell tolls at midnight on December. It is also a time when leisure motivated flying picks up, either towards warmer climes or linked to end-of-year events and activities such as wnter sports. One common denominator in both instances: Travel is an opportunity for big-ticket shopping.
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