About Us
Discover the story, vision, and mission that drive the world’s premier digital media platform for private aviation.
Our Mission
To redefine luxury communication at altitude, combining editorial excellence with technological elegance.
Our Story
From Swiss Style magazine to a pioneering digital media platform reaching private jet travelers globally, DeluxePad connects premium content with elite audiences.
Our Team
Founders & Management Team
John François Béguin
Chairman & CEO
John François Béguin is a seasoned media entrepreneur best known as the founder of Swiss Style magazine, Switzerland’s erstwhile leading English-language business publication. Launched in 1993, the magazine quickly earned recognition as a key platform for international perspectives within the Swiss-based international cosmopolitan and business community.
Building on this publishing legacy, Béguin co-founded DeluxePad in 2015—a pioneering digital media platform designed exclusively for the world’s most affluent private jet owners and passengers. His editorial vision continues to bridge global insight with luxury lifestyle, shaping communication strategies for elite audiences in motion.
In addition to his publishing achievements, Béguin has held executive roles in private banking, portfolio management, and renewable energy innovation. He was named a “Global Media Leader” by the World Economic Forum in 2012.
Georges Badan
Co-Founder & CTO
Georges Badan is the co-founder of DeluxePad and a seasoned consultant in marketing and communication. With a strong background in project management, market research, and executive training, he brings strategic expertise to luxury brand positioning.
Georges specializes in branding, communication strategy, and campaign planning, with a particular focus on the luxury sector. His work bridges insight and execution, helping prestigious clients craft compelling narratives and reach high-net-worth audiences.
As a trainer and advisor, he has shaped the marketing approaches of leading companies, always blending creativity with strategic rigor to deliver results in the exclusive world of luxury marketing.
Anne Claire Lotti
Co-Founder & Global Sales
Anne Claire Lotti is co-founder of DeluxePad and Director of Corporate Communications. Since 1995, she has led communication, marketing, and PR initiatives for Swiss Style magazine and DeluxePad–Anglophone SA in Geneva.
With deep experience in media, she oversees advertising development, corporate presentations, and international client relations. She plays a key role in the promotion of DeluxePad, the in-flight iPad platform reaching private aviation passengers worldwide.
Anne Claire manages all creative and strategic communication efforts, from content design to client interface, while also coordinating internal teams and external partners. Her leadership combines media expertise with a strong focus on luxury communication.
Contributing Editors
IK
Isabelle Kellogg
Contributing Editor
PF
Piera Franini
Contributing Editor
SS
Sunita Sehmi
Contributing Editor
RC
Rocky Casale
Contributing Editor