Frequently Asked Questions
Everything you need to know about DeluxePad, our premium digital media platform for private aviation.
What is DeluxePad?
DeluxePad is a premium digital media platform curated specifically for private jet passengers and owners. We provide ultra-targeted global advertising and campaign opportunities for luxury brands seeking to engage with a hard-to-reach audience of ultra-high-net-worth individuals (UHNWI) during exclusive travel moments.
Who uses DeluxePad?
Our core audience includes private jet owners, charter passengers, family office principals, and other HNW/UHNWI individuals.
How is DeluxePad different from other luxury media?
DeluxePad operates within a highly secure, offline in-flight digital environment, enabling brands to engage with discerning individuals during a rare moment of attention and receptiveness. Our platform does not rely on traditional internet browsing, cookies, or location tracking — ensuring both privacy and prestige. What truly sets DeluxePad apart is its dual function: in addition to delivering curated editorial and branded content, DeluxePad also serves as a fulfilment tool for the operator, enabling them to seamlessly distribute customized media — such as newspapers and magazines specifically requested by owners and passengers — alongside DeluxePad’s own content. This integration enhances the onboard experience while reinforcing the exclusivity of the platform.
What kinds of brands advertise on DeluxePad?
Luxury brands across verticals — high-end watches and jewelry, fashion, fine spirits, private banking and real estate — trust DeluxePad to deliver their messages to an elite audience. Past and ongoing collaborations include maisons under LVMH, Richemont, and independent luxury houses.
Where is DeluxePad content accessible?
DeluxePad is available exclusively on private jet flights equipped with our proprietary iPad devices. Content is accessible only in-flight, ensuring that brand messages are delivered in a premium, distraction-free environment.
How does DeluxePad measure campaign effectiveness?
We provide discreet but transparent reporting based on high-integrity data, including impressions served per flight, digital asset activation and engagement feedback where applicable — always respecting user privacy.
Can advertisers geo-target or segment audiences?
No. DeluxePad cannot geo-target or segment audiences in the traditional sense. As with the nature of private aviation, flights can originate from and arrive at virtually any location, and this routing information is not accessible to our devices. Additionally, DeluxePad operates under the strict confidentiality obligations upheld by our aviation partners. We are not authorized to interact directly or personally with passengers, nor do we collect any personal or real-time flight data.
I represent a brand. How can I advertise with DeluxePad?
You can contact us directly at +41 22 304 43 04 or at jh@deluxepad.com to request a presentation deck, media kit, or proposal tailored to your brand’s objectives and audience profile.
Is there editorial content on DeluxePad?
Yes. DeluxePad offers a refined editorial experience including insights into philanthropy, investment, innovation, cultural leadership, and craftsmanship — all curated to reflect the values of our Beyond Money audience.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.