About Us

John François Béguin is a seasoned media entrepreneur best known as the founder of Swiss Style magazine, Switzerland's erstwhile leading English-language business publication. Launched in 1993, the magazine quickly earned recognition as a key platform for international perspectives within the Swiss-based international cosmopolitan and business community.

Building on this publishing legacy, Béguin co-founded DeluxePad in 2015—a pioneering digital media platform designed exclusively for the world's most affluent private jet owners and passengers. His editorial vision continues to bridge global insight with luxury lifestyle, shaping communication strategies for elite audiences in motion.

In addition to his publishing achievements, Béguin has held executive roles in private banking, portfolio management, and renewable energy innovation. He was named a "Global Media Leader" by the World Economic Forum in 2012.

Anne Claire Lotti is co-founder of DeluxePad and Director of Corporate Communications. Since 1995, she has led communication, marketing, and PR initiatives for Swiss Style magazine and DeluxePad–Anglophone SA in Geneva.

With deep experience in media, she oversees advertising development, corporate presentations, and international client relations. She plays a key role in the promotion of DeluxePad, the in-flight iPad platform reaching private aviation passengers worldwide.

Anne Claire manages all creative and strategic communication efforts, from content design to client interface, while also coordinating internal teams and external partners. Her leadership combines media expertise with a strong focus on luxury communication.